Practice Exercise
Cambridge 13 Test 1 Passage 3 Questions 32-37
Complete each sentence with the correct ending, A-G below.
Write the correct letter, A-G, in boxes 32-37 on your answer sheet.
32 Simon Colton says it is important to consider the long-term view then
33 David Cope’s EMI software surprised people by
34 Geraint Wiggins criticized Cope for not
35 Douglas Hofstadter claimed that EMI was
36 Audiences who had listened to EMI’s music became angry after
37 The participants in David Moffat’s study had to assess music without
List of Ideas
A generating work that was virtually indistinguishable from that of humans.
B knowing whether it was the work of humans or software.
C producing work entirely dependent on the imagination of its creator.
D comparing the artistic achievements of humans and computers.
E revealing the technical details of his program.
F persuading the public to appreciate computer art.
G discovering that it was the product of a computer program
Cambridge 13 Test 2 Passage 3 Questions 38-40
Complete each sentence with the correct ending, A, B, C or D below.
Write the correct letter, A, B, C or D, in boxes 38-40 on your answer sheet.
38 If there are any trend-related changes impacting on your category, you should
39 If a current trend highlights a negative aspect of your category, you should
40 If the consumers’ new focus has an increasing lack of connection with your offering you should
A employ a combination of strategies to maintain your consumer base.
B identify the most appropriate innovation strategy to use.
C emphasise your brand’s traditional values with the counteract-and-affirm strategy.
D use the combine-and-transcend strategy to integrate the two worlds.